Asset management refers to the management of investments on behalf of others. The process essentially has a dual mandate - appreciation of a client's assets over time while mitigating risk. There are investment minimums, which means that this service is generally available to high net-worth individuals, government entities, corporations and investment banks.The role of an asset manager consists of determining what investments to make that will grow a client's portfolio. Rigorous research is conducted utilizing both macro and micro analytical tools. This includes statistic analysis of the prevailing market trends, interviews with company officials, and anything else that would aid in achieving the stated goal of asset appreciation. Most commonly, the asset manager will invest in equities, fixed income, real estate, commodities, and alternative investments.